Have you been pumping out content? Do you know why it's important to make content in the first place? The problem is you look at this stuff like it's "work". School makes you think that you do stuff just to learn and get graded. That's very limiting. The content you create in TKS can be used for so much more... you just don't know it yet.

Every article, video, deck, newsletter, 1-pager, and presentation you make is a key 🔑. These keys unlock doors you don't even know exist. For example, Flawnson (TKS alum) got two job offers because multiple companies found his articles online through google searches. Now, he lives in England working at a machine learning company that predicts the drug-ability of proteins. That's just one of many examples. Other students have used their content to get speaking opportunities at stages like TED, SXSW, C2, Websummit, and more. Because they had content, people could follow them, see what they're working on, and then give them opportunities.

That's what I mean by "content are keys". Each thing you make is a key that can open a door. The door might be an internship, universities, speaking opportunities, and meetings with legit people (like CEOs of big companies or famous researchers). To get unique opportunities through these keys, you need to remember the following:

  1. Don't make crappy content. Put effort into what you create. #highstandards. But also remember that Done > Perfect. Make more keys!
  2. Be consistent. Make sure you are consistently creating content. Every newsletter should include new content. If you do a Focus right, then you should be naturally consistent at making content when you follow the process.
  3. Don't expect opportunities. You should use your content to connect with people and hustle. Invest in your networks and newsletter. But don't expect results - especially in the short-term. Be patient. You will get a return on your investment if you are creating consistent content (that doesn't suck). If you need validation, ask someone in Activate.

You should be learning because you're driven and curious. That should be all the motivation you need to learn and do a focus. If you create content from your learnings, there can be lots of awesome benefits you wouldn't have thought about before.

My message to you: create more keys 🔑.

This week's guidance: