Use this playbook when you're trying to contact people you don't know.

What is a cold outreach?

A cold outreach is when you try connecting to someone that you have no existing connection with. People hate spam, so you definitely don't want to make your emails/messages look like spam. There are best practices that we've complied for you. Take this seriously, it will be your key to network and connect with anyone you want.

<aside> 🔑 If you master the art of cold outreach, you will be able to connect with anyone in the world.

</aside>

https://www.loom.com/share/672d64ffaf714a4a883d8fde25b0fcd0

Conventional ways to contact people:

• Email (most used, but also not unconventional)
• LinkedIn

Unconventional ways to contact people:

These are platforms that the person uses often, but doesn't get tons of messages on. Examples:

• Twitter
• Instagram

*Try to reach out to someone using an unconventional method, they'll be more likely to respond.

Watch this video from Sam Parr, CEO of The Hustle:

• Start from 10min.
• Not everything in this video will apply to your situation, but take notes on what can work for you and try it. No downside in trying things (like the "ps." strategy).

https://player.vimeo.com/video/399215991

Examples of Good Emails From TKS Alumni

Subject: Really enjoyed reading your papers!